This is the sample application for the yFiles use case about Graphs in Digital Marketing Optimization.

The app displays a Sankey diagram of the different paths that visitors take on a website - from the page first viewed all the way to a conversion.

With the Threshold, users can filter the network to concentrate on the parts of interest. It specifies a threshold which can best be understood as how many steps or touchpoints the potential customer visited before being converted. A lower threshold means that more paths and touchpoints are shown and, hence, a more complex diagram.

This diagram can be integrated in Power BI, Tableau, or similar dashboard technologies.

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This application is powered by yFiles for HTML, the powerful diagramming library.

You can learn more about the many features that come with yFiles on the yFiles Features Overview.

If you want to try it for yourself, you can obtain a free evaluation version of yFiles in the yWorks Evaluation Center.

Want to know how this app is made? Take a look at the source code on github.com/yWorks.